Wednesday, August 13, 2008

Why WMS?

WMS can have many interpretations - Women, Music and Song; or Wine, Music and Song. However, the two titles combined would be better by far. Wine, Women and Song sounds a perfect combination to me. It is also a rhetorical figure of a triad or hendiatris; and opus 333 “Wine, Women and Song”, is a waltz by Johann Strauss II. Now you can drink, sing and dance with the woman (or man) you love…

Wine Marketing is what we do for a living, while wine drinking and appreciation (of wine, the one you’re with, and each small delight) is a highly regarded daily source of joy.

The title (WMS) I owe to the clever idea of Anne-Sophie DUBUS who spent January and February 2007 with FMS Food & Beverages SA as an International Marketing Trainee.