How
do you go about creating a legacy? Something substantial that will outlast your
lifetime?
You can write that book, star in a movie, sing on stage, become a sports star… While
there are a myriad ways with each person having his own views according to
their God-given talents, one surefire way could be to create your own successful
private brand.
But similar to each of those other
fields, this road also has no guarantee of success when you start out. In fact,
as all successful entrepreneurs will testify to, creating a new brand is filled with trials and
tribulations along every step of the way. Meaning that getting over the first
hurdle does not automatically get you to the finish line. And this is actually only the gateway to get
your product into the market and onto the shelves.
So why bother? Well, ask anyone who
has ever achieved any degree of success. Or rather, look at the enthusiasm and
confidence that emanates from them. Then most likely you’ll want something of the
same. But first of all you’ll need a great desire to achieve despite all the odds stacked against you. And achieving does not always have to be about you. What about the
guy who goes full out to give back from all the blessings that he’s received in
life?
Just be very sure that in all
instances it is incredible hard work to reach that pinnacle and you’ll need a good team to support
you along the way. See building a brand as a lifelong journey – separate from
yours and with a life of its own, sometimes actually much more exciting. So take
time to acknowledge and celebrate each milestone achieved. Then before you know
it, that little brand has grown and stands proudly on its own feet on the world
stage. This is of course time to have a great party. But also the time when you should recognize
in gratitude all those around you and contemplate whereto from here? Am I there
yet? Is my job done yet? Where to next?
FMS has been fortunate to be part of
several teams this year that created some very innovative wine brands. Each has
its own distinct character, target market, purpose and vision. Let’s salute
those brave men who dared to step out of their comfort zones, and in creating
something unique took the bold steps to each give birth to a new international
brand.
The
Full Fifteen Africans
Malbec 2013 – Denmark
Africa Promise Chardonnay
Sauvignon Blanc 2015 &
Jacques du Mont Vinho Espumante
Premium - Bolivia, Brazil & Angola
With the wines now all dressed up and some already in the market, the next step for these brand owners and FMS as facilitator is to grow these wine brands into
a legacy, introducing it into new countries with careful planning.
Photo credits:
Incisioni Grafica Pubblicita & Jacques Germanier - Africa Promise Cabernet Sauvignon Merlot 2015
Peter Rimell
Photography – The Full Fifteen Africans
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