Creating a legacy

How do you go about creating a legacy? Something substantial that will outlast your lifetime? You can write that book, star in a movie, sing on stage, become a sports star… While there are a myriad ways with each person having his own views according to their God-given talents, one surefire way could be to create your own successful private brand.

But similar to each of those other fields, this road also has no guarantee of success when you start out. In fact, as all successful entrepreneurs will testify to, creating a new brand is filled with trials and tribulations along every step of the way. Meaning that getting over the first hurdle does not automatically get you to the finish line. And this is actually only the gateway to get your product into the market and onto the shelves.

So why bother? Well, ask anyone who has ever achieved any degree of success. Or rather, look at the enthusiasm and confidence that emanates from them. Then most likely you’ll want something of the same. But first of all you’ll need a great desire to achieve despite all the odds stacked against you. And achieving does not always have to be about you. What about the guy who goes full out to give back from all the blessings that he’s received in life?

Just be very sure that in all instances it is incredible hard work to reach that pinnacle and you’ll need a good team to support you along the way. See building a brand as a lifelong journey – separate from yours and with a life of its own, sometimes actually much more exciting. So take time to acknowledge and celebrate each milestone achieved. Then before you know it, that little brand has grown and stands proudly on its own feet on the world stage. This is of course time to have a great party. But also the time when you should recognize in gratitude all those around you and contemplate whereto from here? Am I there yet? Is my job done yet? Where to next?

FMS has been fortunate to be part of several teams this year that created some very innovative wine brands. Each has its own distinct character, target market, purpose and vision. Let’s salute those brave men who dared to step out of their comfort zones, and in creating something unique took the bold steps to each give birth to a new international brand.

The Full Fifteen Africans Malbec 2013 – Denmark 

www.skovgaardvine.dk/the-full-fifteen-africans-malbec-2013

Africa Promise Chardonnay Sauvignon Blanc 2015 &

Africa Promise Cabernet Sauvignon Merlot 2015 - USA & SA www.AfricaPromiseWines.com

Jacques du Mont Vinho Espumante Premium  - Bolivia, Brazil & Angola

With the wines now all dressed up and some already in the market, the next step for these brand owners and FMS as facilitator is to grow these wine brands into a legacy, introducing it into new countries with careful planning.

Photo credits: 

Incisioni Grafica Pubblicita & Jacques Germanier - Africa Promise Cabernet Sauvignon Merlot 2015

Peter Rimell Photography – The Full Fifteen Africans 

La vie est belle, n'est-ce pas? # 2

Make someone feel special, today. This should be your personal goal every morning, even before getting out of bed. And what’s the bottom-line return for you? It could be a wonderful warm feeling when experiencing their heartfelt thanks; even if it’s just a smile, a nod of acknowledgement, or a salute. That’s enough to fill up my emotional tank. And it need not be from someone close to you. It feels as great when dishing goodness out to random strangers.

Moreover, once you realise that the world doesn’t revolve around you, but most things depend on teamwork, you’ve come a long way. And a team can be just two of you. What a blissful feeling when you’ve achieved or experienced something special together. You’re sharing these moments that bond you together. Cherish it.

As you know, despite the most well laid out plans, life happens. It’s then that your character comes to the fore, when you act almost instinctively. Let this be to your credit. The saying, “May you live in interesting times” can be taken as a blessing or as a curse. It’s exactly these unexpected deviations that make the world’s difference, even if you don’t think it is so profound at the time.

Mostly such magic occurs on the spur of the moment. Like when I push Sophie to write a letter to a company in Paris, saying that she’s been in South Africa, done the research, and am ready to launch.

A ½ hour later her screen is still blank and she tells me. “I can’t get started. I don’t know what to write.” So I come and sit next to her saying, “Right, let’s do this thing.” An hour later she says, “Good, let’s send it.” “No, not yet, let’s read through it again.” We both make many small changes and it’s high-fives when she presses the send key.

It can also take patience and persistence to get things rolling smoothly. A client from China is supposed to visit the Cape in June. This gets postponed to July, then to August, and finally it becomes a planning nightmare as the visit rolls over from week to week, and later from day to day. To my surprise, Kuban calls me one mid-morning saying “Henry is here, we’ll see you in an hour.”

Busy with other stuff, I’m in a flat spin. We talk about everything except the business at hand. Despite Henry not drinking alcohol, he is a great collector and the two of us spend an exciting hour unearthing vintages from 1999 onward from every nook and cranny. Settling down afterwards with a drink, we finally get onto the topic of visiting the wineries...

Mariella's Restaurant

Henry and I spend two cloudy but stimulating days in the Winelands. The first day is in the Swartland with vistas of green and gold from fields of wheat, lucerne and canola. It includes a lovely lunch at Mariella’s, followed by a cellar tour filled with the biggest collection of French casks in the Southern hemisphere.

Capaia cellar

When Henry sees a handful of Capaia 2007 Jéroboam gift boxes, he promptly buys one, ending the day on a perfect note.

The next day we’re on a tight schedule starting in Stellenbosch and moving over to Paarl. Thanks to Henry’s Porche we comfortably keep to the programme and even have time to admire the exquisite artworks at Cavalli, and the numerous cheeses at Fairview, before stopping for another great lunch at Sonop.

Here another surprise awaits. It’s like déjà vu with a difference. Switching to French, M. Jacques Germanier and I catch up on a rendez-vous d’affaires of some years before. In turn, Henry is very impressed with the Swiss precision put in place since 1991. A few things definitely get lost in the translation, but fortunately Sophie Germanier, in charge at Sonop, comes discreetly to my aid.

Jacques Germanier wine range

It’s close to five on a Friday, and no self-respecting winery’s management is still open for business, but our mission is not yet complete. Coaxing a late meeting out of Michela, she tells me, “Ok, but the order has to be big! ;-)” When we arrive there’s no-one to be seen, but the table is filled with wine glasses and a framed certificate. Looking around, Henry points to the kitchen. Michela comes out bright-eyed and all smiles, inviting us in. Attilio and the kids follow.  Excitedly, Michela explains the reason for the certificate and trophy on the table.

Attilio & Michela with Absa Top 10
Ayama Pinotage 2013

After a photo or two Michela wants to start the tasting but Henry says, “No, just give me samples, that’s enough. I will pay.” Michela retorts with, “With pleasure, but you can’t pay for it. It’s samples.” 

And a short while later we’re on our way home. Heading due West, I think...

Photo credits:-

Anton Blignault – Attilio  & Michela with ABSA Top 10 Pinotage Trophy & Certificate

Capaia Wines - Mariella's Restaurant & wine cellar

Jacques Germanier - wine range